Still That Kid: Marly McFly and Active Imagination

Marly McFly didn’t set out to build a brand. He just needed a break.

Back when he was working an office job. One of those desk-bound routines that slowly grinds away at your imagination. Marly didn’t take smoke breaks like his coworkers. Instead, he picked up some colored pencils and zoned out into the pages of his sketchbook. “Leave me alone,” he’d joke. “I’m just coloring something.” What started as a way to survive the day eventually sparked a whole new chapter. That quiet rebellion, that decision to escape into his art, eventually became Active Imagination, a coloring book that invites adults back to the headspace they had before the world hardened them.

“I never said it, but people picked up on it. It was never for kids,” he admitted. “They already have that imagination. I wanted adults to use it. Just take that moment to escape.”