One Draft at a Time

Deuce Up Next does not describe himself as waiting. He does not fully claim building either. When people try to pin his creative process down, he collapses those labels into something more personal.“The waiting phase to one person might be the growing phase to the next person,” he says. For him, those definitions are slippery. What matters is what he is doing inside the moment. Right now, he says, he is in what he calls the knowledgeable phase. He is studying. Observing. Learning how to become “the best version of myself rather than going out and putting out content that’s not the greatest.” That patience is intentional. He’s working towards making content that people actually want to tune in to, not something that fades into the background.