Designing a New Americana with Arius Juan

When Jujuan Lewis talks about fashion, you get the sense he’s building something bigger than just clothes. He’s building a legacy. That legacy is Arius Juan, a luxury fashion house rooted in Americana aesthetics and shaped by Jujuan’s memories of school uniforms, the hand-me-downs, the creative spark he carried for his brother, and the deep desire to design the things he never had growing up.

“I didn’t think I was creative,” Jujuan said. “I was the numbers guy. I studied finance. But during the pandemic, everything shut down, and suddenly I had time. Time to see what creativity could look like for me.”

Arius Juan began as a shared vision. Jujuan had hoped to launch the brand with his brother, whose creativity had been stifled by personal challenges. “I wanted to keep him creative,” he explained. “But when he couldn’t be part of it, I had to decide. Do I stop or carry this on? I chose to carry it.”