Bringing Kids Fashion into the Conversation

Lindsey Monet didn't set out to change the world of children's fashion, but sometimes purpose finds you when you least expect it. As a new mom, she was searching for clothes that reflected her vision of the world she wanted her son to grow up in. A world where Black and brown kids could see themselves represented. But what she found instead was a glaring gap in the industry. "I didn't see many kids that looked like my future son, that looked like my friends, and that was very problematic to me," Lindsey shared.

The idea for Soul Maison was born in 2020, at the height of conversations about supporting Black-owned businesses. But Lindsey didn't have a background in fashion. "I actually did marketing, music marketing," she said. "My path just didn't take me there." So she took her time, dedicating four years to learning the ins and outs of the fashion industry, from how to work a sewing machine to understanding patterns and grading. It wasn't until April 2024 that Soul Maison officially launched.

A Mother's Leap of Faith

Lindsey credits her children as the driving force behind her brand. "Honestly, I would not be here if I did not have my kids," she said with conviction. "I wouldn't have taken this leap in the way I have if I didn't have my kids." As a mom of three, Lindsey understands the balancing act between parenting and entrepreneurship, but for her, the lessons she learns from parenting often mirror those in business. "In parenting, you have to learn how to pivot, roll with the punches, and unlearn things," she reflected. "I use a lot of what I learn in my parenting in owning a business, and it parallels perfectly."